How to start your profitable Nichemarketing now!

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Home \| Business \| Others \| How to start your pr ... How to start your profitable Nichemarketing now! Submitted by Johannes on 2008-04-10 and viewed 127 times.

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Niche marketing is currently a buzz word - everyone tells you to use niche marketing for success... but how?

Niche marketing is currently a buzz word - everyone tells you to use niche marketing for success... but how?

Is looking for less competetive keywords a strategy or a tactic? Some say it is a strategy...

Looking for low hanging - low competetive keywords is a tool - a tactic on your way to success - but sure no strategy.

So what is niche marketing?

Focusing on a segment of an possible audience - a well defined segment is niche marketing.

Lets use an example to make this clear: You are an Internet Marketing freak and you want to offer a consulting service.

Ask yourself the following question:

Who is interested in this kind of service i offer?

Everyone who is interested in earning money on the internet seems to be your audience.

As this is not really a big help for deciding what you need to do to achieve any money goal the next step is to segment this list vertically a bit more.

You take an excel spreadsheet and write down all possible customers - important think of persons!

Example:

People who want to use internet marketing for starting their home business, or people who already started with internet marketing but had no success,...

That gives you a good starting but you should even segment this list a bit more:

Use the above and find segments in the group.

Consultants who have not used the internet till now for their offline office or even more targeted - lawyers who want to add internet to their marketing portfolio

Now segment the group you have found "horizontally"...

Now search for the problems people in your well segmented list face.

Example: for your home based business owner who currently works in a day to day job - one problem will be how to start an internet business while working in my day to day job 8 to 10 hours a day.

For the lawyer: How to use the internet to drive targeted clients to my company 24/7 days a week.

As a result of this work you get a matrix in your spreadsheet of possible customers and their problems.

So what to do with all this?

You have a detailed layout what products you can produce and who is in need of that product. That makes your live a lot easier.

And best of all you will see that there are many people out there who have similar needs and can use same product with just tiny changes.

Article Source: http://www.ezineology.com/

Johannes Nefischer is the founder of JohannesNefischer.com get your free Course on "Discover Niche Marketing and Implement it!" it at Internet Business and Marketing Coach - in German

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